Kanye West ft Rihanna - All of lights

This video is a clear example of a conceptual narrative that uses lyrical methods such as illustate and amplify in order on once again advertise both the artist and the message that they're trying to present to the audience. A very large focus within this video is the post-production as it gives it those elements of repeatbility for the audience as well as retains their interest continuosly throughout the entire video. 

Editing:

The main focus within this video was the post-production which is evident through the various amounts of background effects, lighting effects, and various fonts. Within the video we denote a black and white sequence throughout the first minute of the video, connoting a sense of serentity, equilibrium and establishes a sense of location and acts as an introduction to the initial narrative and push the story forward. In addition it allows conveys the emotions of those characters at that moment in time to the audience allowing them to wonder what else is in store. However the radical change in scenery at the end of the sequence shows it flashing in an array of different luminesecent colors, which in a way juxtaposes the emotions and connotations previosuly expressed by the characters and the mise en scene. Another example of post-production was the use of various fonts usually denoted during the main chorus of the music video as its a lyrical meothod which is illustrate, taking a literal interpretation of the lyrics and the meaninig behind the song. All of which is further emphasised by the array of colors and the lyrics appearing on screen. In addition by combining the use of colors and various fonts it once again gives the video that sense of repeatibilty and retains the interest of the audience consistently throughout the music videos, and could potentially represent the stars own persona to the audeince as being bubbly, fun and exciting. Therefore allowing them to potentially appeal to a greater demographic.

Representation:

The representation of women and men aren't hugly focused within this music video but there are points within the video where it does conform the normal representations of males and females within the videos. For example you can denote two silhouettes arguing with each other, whilst the male is a lot taller and is looking down at the women. This represnts him as a very dominant figure within the video, therefore making the female seem very passive and inferior in the video as she is having to look up at the male, and this  conforms to the representations of males. However when it comes to the female star within the video she's wearing an revealing outfits that exposes her chest as well as her mid-sections; this creates a voyeristic effects as well as a male gaze. This is due to the fact that its a clear example of the objectification of women, and further emphasises the idea that she is purely placed within the video as a sexual object despite the fact that she is also a star.