Music Promotion package

Music Promotion Package on Prezi

Prezi is a new type of presentation software which presents information in a much more unique way through the use of animations and extreme customization.This was our initial use of this new software and we had trouble opening it on the Mac computers at school therefore causing us to have to make it again but we didn't have time to put up the marketin section of the prezi.

Genre Case Study: Example - Changed the way you kiss me

 

This is Example's video to his dance hit "Changed the way you kiss me" single, and his music consists of a combination of house, dub-step and drum bass. There are various ways in which the artists and the genre are represented throughout the micro-elements. One of the ways in which they've done this is through the use of cinematography, mise en scene and editing. 

Cinematography

An example of the ways in which the house/dance genre is represented can be denoted when there is an aerial shot of the of extras dancing, all clustered together on the dance floor. This connotes the party atmosphere that can usually be felt when listening to this type of music but also the large group of people placed within such a small environment helps to convey that sense of "togetherness" referring back to "house" music. In addition the extras are jumping to the beat of the music creating a rhythmic style within the video further creating a heavy emphasis on the beat, which is normally the focus when creating dance, house and drum & bass styles of music.

Another way in which the genre is represented is throughout a long shot denoted when the camera is orientated towards the stage; this helps to only establish location which then creates links to the genre. This is because of the fact that this genre tend to have elements of conceptual and performance, which can vary between very simplistic settings and glamorous, high keys, big budget locations, whilst this video contains a combination of both. This is because of the fact the main star performance is based on a stage with hey key lighting, but remains as the prime location throughout the entire video. 

One of the ways in which the artist is represented is denoted during a close up whilst he's performing with a microphone. This connotes that he is the prime focus for the video, allowing the audience to draw their attention to him but also connotes the idea that he's also a performance artists that would most probabaly hold concerts within raves and club, all places where dance music is usually played.

Mise en scene:

Locations

The location within this video takes places within a concert hall/club with the main star and band on stage, and he's performing to a large audeince. This connotes themes of clubs and raving all of which reinforce the notion of this genre being focused more around the music rather than the way in which the artist themselves are represented. Furthermore by having it placed in such a simple location it allows the audience to feel capable of relating to that environment, but also makes it seem more personal to the audience allowing them to feel more involved in the performance as well as that genre.

Clothing

When it comes to the artist within this genre he wears simplistic clothes such as jeans and a shirt, and this once again shows that he doesn't focus on his star image but the music, as time and dedication is taken in making the music it therefore means he doesn't wear branded clothing items or accessories, unlike artists from many genres such as hip hop, pop and RnB.

Lighting

The lighting within the video varies between high lighting to low key lighting, and at point focuses on the performer and the band whilst still focusing on the audience at certain points all. This in a way represents him as being someone an audeince is capable of relating to on a more personal level, making it easier for them to connect to their music.

Conceptual: Katy B - Witches Brew

Mise en scene:

Location
The most noticable location within the music video consists of the star being in a haunted enchanted forest and this settting helps to further emphasise the message she is trying to put across to her audience. This concepts consists of getting her man through the use of magic and seduction, and those elements are reinforced as she's placed within an environment that witches tend to be associated with, and it connotes a sense of mystical, creepy and enchanting emotions, which would help to further retain the interest of the audience.

Costume
She wears a variety of different costumes within the music one, the most predominate being her darkest costume consisting of a black coat, and a black latex overall with black shoes. In wearing this she helps to project the message that is constantly reinforced throughout her lyrics, for example when she says "book of darkness". From this we can connote a sense of darkness and despair but also helps present her lyrics in a more graphic way. In addition by her wearing a black outfit further inforces the theme that she's presenting to the audience and the sense of "Witches Brew" has very dark connotations and she represents that through what she wear, which also help to make it seem more realistic. Another one of her costumes are a lot more revealing connoting the main stars sexual presence creating a sense of empowerment by exploiting her body to her audience, encouraging the "male gaze",which in turn would further help to reinforce her purpose within the video which is to get her man. Furthermore she in a way uses this voyeristic effect to further draw attention to herself while retaining her dominance consistently throguhout the video.

Lighting
The use of lighting within this video helps to create that mysterious,eery effect, due to the fact that at certain points the lighting hides her features therefore hiding her identity from the audience, whislt at certain points it helps to excentuate her features for example at around 0:13, we as the audience really focus on her face drawing more attention to the star. The lighting is predominanatly used during close ups of her, and is natural high key lighting.

Editing:
The video has a heavy emphasis when it comes to post-production as in order for it to have created that mystic and "witch" effect a large amount of effects were required, and this helped to give the video more content. For example one of the major effects used are when she's in the room with the male character tied up and everything in the room is slowed down, whilst she isn't affected. This connotes themes of manipulation and magic, which all use lyrical methods such as amplify in order vto present the meaning behind the song to the audience. Furthermore it has be put in sync with the music so the scenario suits the music at that point in time, allowing it to flow fluidly.

Type of video:
Katy B's video is a clear example of a conceptual perfromance based video that uses methods of illustration and amplify when linking the lyrics and the video. This is clearly evident as there is no mian storyline within the video, as the events that take place aren't completely realted to the lyrics.